You dont need hundreds of new clients

You only need a few key clients to change the future of your business. In B2B and most enterprise sales organizations, the relationship sale, or the price tag on the solution, often means that volume is not the issue, it’s the number of new relationships that really matters.

As a small business owner, this is my reality. I don’t need 100s of clients, I only need a few. A few is the difference in me making my own goals or missing them entirely. Selling value is my primary objective and how my clients measure my impact on their enterprise. How to go about acquiring high value, strategic relationships while simultaneously not neglecting other potential relationships that may be blossoming or emerging as future high value, strategic relationships? By treating everyone equally. It really is that simple, you have to treat everyone equally. Then, qualify each relationship with a high degree of objective reality as it relates to your business growth. Now is also a great time to punctuate a fact we should all live by: if email was the best sales method, there would not be companies trying to hire sales people, they would only hire copywriters and artists. You must go out and prospect, network, build relationships, and manage your time effectively, provide measurable value, and deliver on that value.

That’s a tall order:

To Your Success!