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Sales Consulting Resources

With Fortune 500 and family business experience, Kevin knows how to help your organization grow strategically and tactically. Explore curated content to enhance your industry knowledge, sales expertise, and more.

Kevin Lawson Kevin Lawson

You Might Not Know You Need a Mid-Year Sales Review—But You Do!

A mid-year sales assessment is more than just a checkpoint; it’s an opportunity to evaluate performance, identify what’s working, and make strategic adjustments to ensure success in the second half of the year. Whether your team is on track, ahead of goals, or struggling to keep up, this process can provide the clarity and direction needed to finish the year strong.

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Kevin Lawson Kevin Lawson

The Keys to Successful Sales Onboarding

Even veteran salespeople joining your team need time to learn your unique processes and systems. Their ability to translate previous success into your environment—even within the same industry—largely depends on how effectively you guide and support their onboarding process. When done properly, your reps will have more productive prospect conversations sooner because you've shown them the secret recipe for uncovering and working new opportunities in your unique selling environment.

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Kevin Lawson Kevin Lawson

10 Transformative Tips for Sales Managers to Elevate Their Leadership Impact

Sales leadership requires a delicate balance of strategic vision, tactical execution, and people development. The following article offers ten powerful tips designed to help both new and experienced sales managers take their leadership to the next level. These insights go beyond conventional advice, offering thought-provoking strategies that can transform your sales organization.

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Kevin Lawson Kevin Lawson

Data-Driven Excellence: Why Measurement Transforms Sales Leadership and Athletic Performance 

My recent running experience mirrors a common challenge in sales leadership—operating without robust measurement systems can lead to a dangerous disconnect from reality. Let's explore how embracing data-driven strategies can transform both athletic and sales performance, helping you bridge the gap between perception and reality to achieve true excellence.

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Kevin Lawson Kevin Lawson

Want the Secret to Successful Networking?

Having a strong network and being an active contributor demonstrates your value as a business leader. Being well-connected makes you a more impactful resource within your company and in your specialized field. Through networking, you gain insider information that puts you ahead of the competition, secure introductions to the right contacts through mutual connections, and continuously expand your business perspective by learning through others.

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Kevin Lawson Kevin Lawson

Elevating Sales Performance Through Strategic Quarterly Reviews

Salespeople require more frequent evaluation than other employees because their performance directly impacts revenue. Waiting a year for a formal review can be disastrous. A well-designed quarterly review process guides salespeople toward both revenue and career goals. Let’s dive into what makes a sales performance review effective and how to build one that drives results.

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Kevin Lawson Kevin Lawson

Your Sales Training Run: The Power of Preparation and Training 

Your "sales training run" means going out and doing the early work—calling leads, identifying and connecting with prospects. You need to put in those training miles on your sales process so that when race day (or presentation day) arrives, you’re fully prepared to hit the quota you’ve been assigned. Let’s dive into how preparation and training are critical for both running and sales success—and why starting early is the key to crossing your finish line strong. 

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Kevin Lawson Kevin Lawson

Navigating Growing Pains: A Family Business Success Story

Recognizing their lack of sales leadership experience and urgency to grow, the owners took a decisive step by bringing in a proven Fractional Sales Leader to guide them through the steps necessary to achieve next-level, scalable growth. This strategic move was aimed at constructing multi-year bottom-up revenue goals coupled with a well-thought-out sales plan that would enable them to reach their various targets.

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Kevin Lawson Kevin Lawson

Sales Lessons from the Trails: How Running Mirrors the Art of Selling 

At first glance, sales and running might seem worlds apart. One is about closing deals; the other is about crossing finish lines. But dig deeper, and you’ll find striking similarities. Both require preparation, resilience, and a relentless focus on goals. Let’s explore how lessons from the trail can transform your sales game. 

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Kevin Lawson Kevin Lawson

Why Customer Feedback is Your Sales Pipeline’s Secret Weapon 

When businesses fail to incorporate customer input into their product development process, they risk creating solutions that miss the mark—often with costly consequences. Let’s discuss how to avoid this in your own business, so your sales pipeline will be stronger than ever! 

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Kevin Lawson Kevin Lawson

How Do I Calculate the Right Sales Pipeline Volume?

Let’s outline the key components to guide your pipeline methodology development and model how it can be leveraged to calculate the lead generation volume that will be necessary to drive ample sales and marketing momentum to achieve your revenue target.


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Kevin Lawson Kevin Lawson

Stop This "Marketing" Practice! 

Only 61% of marketers believe their marketing strategy is effective.  So, if you’re doing this because you don’t know what else to do, you’re in the right place! Let’s discuss some alternative marketing solutions. 

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Kevin Lawson Kevin Lawson

Fix These 3 B2B Sales Growth Issues by Strengthening Your Sales Infrastructure

While factors like funding or lucky breaks may play a role, consistently growing companies often share one crucial element: a well-documented, metric-driven sales infrastructure that is leveraged across all customer-facing departments. Let's explore the top three B2B sales challenges that limit growth and how addressing your sales infrastructure can help overcome them.

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Kevin Lawson Kevin Lawson

Can a CRM Really Fix My Sales Team?

If you keep hearing that you need to upgrade your Customer Relationship Management (CRM) system to hit your sales goals, this article should help you avoid the staggering CRM failure rates abundantly published through the years.

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Kevin Lawson Kevin Lawson

Does Your Sales Process Generate Predictable Results?

If your sellers’ deals are stalling regularly, it’s time to take a closer look at the sales process they’re using. This article discusses how to boost deal success, build buyer trust, and plan with confidence to gain accurate sales forecasts to drive growth and exceed customer expectations.

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Kevin Lawson Kevin Lawson

Inconsistent Follow-Up: The Silent Pipeline Killer

In the sales world, the difference between success and failure often lies in the details. Consistent follow-up is one of the most critical yet frequently overlooked aspects of the sales process. I've seen time and time again how inconsistent follow-up can derail even the most promising sales opportunities. Let's explore why this happens and how you can prevent it from sabotaging your sales pipeline.

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Kevin Lawson Kevin Lawson

How to Maximize Your Next Sales Investment

If you need to increase your revenue but don't have a roadmap to navigate how to evaluate the myriad of solutions available, read on to pick up some helpful insights. My objective is to help you avoid the common pitfalls of failed investments by providing methods that have been proven to avoid wasting time and money when investing in your sales team.

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Kevin Lawson Kevin Lawson

The Essential Role of Sales Operations in Driving Growth

Investing in robust sales operations isn't just about administrative support - it's about driving sales execution, optimizing operations, and creating value for your business. A high-functioning sales ops team ensures that workflows run without disruption and sales territories are aptly covered, allowing reps to focus on revenue-generating activities.  This article discusses how to do that effectively!

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Kevin Lawson Kevin Lawson

Assign Selling Quotas that Drive Growth

If you are amongst many businesses that are unknowingly limiting their growth trajectory by not assigning quotas to your sales contributors, learn how in this article.

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