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Sales Consulting Resources

With Fortune 500 and family business experience, Kevin knows how to help your organization grow strategically and tactically. Explore curated content to enhance your industry knowledge, sales expertise, and more.

KPIs Kevin Lawson KPIs Kevin Lawson

Uncover Hidden Insights with Competitive Analysis

Competitive analysis isn’t just about knowing your rivals—it’s about discovering what your customers aren’t telling you. The gaps in their expectations, the blind spots in your pitch, and the missed chances in your market positioning.

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KPIs Kevin Lawson KPIs Kevin Lawson

You Might Not Know You Need a Mid-Year Sales Review—But You Do!

A mid-year sales assessment is more than just a checkpoint; it’s an opportunity to evaluate performance, identify what’s working, and make strategic adjustments to ensure success in the second half of the year. Whether your team is on track, ahead of goals, or struggling to keep up, this process can provide the clarity and direction needed to finish the year strong.

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KPIs Kevin Lawson KPIs Kevin Lawson

Data-Driven Excellence: Why Measurement Transforms Sales Leadership and Athletic Performance 

My recent running experience mirrors a common challenge in sales leadership—operating without robust measurement systems can lead to a dangerous disconnect from reality. Let's explore how embracing data-driven strategies can transform both athletic and sales performance, helping you bridge the gap between perception and reality to achieve true excellence.

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KPIs Kevin Lawson KPIs Kevin Lawson

Elevating Sales Performance Through Strategic Quarterly Reviews

Salespeople require more frequent evaluation than other employees because their performance directly impacts revenue. Waiting a year for a formal review can be disastrous. A well-designed quarterly review process guides salespeople toward both revenue and career goals. Let’s dive into what makes a sales performance review effective and how to build one that drives results.

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How Do I Calculate the Right Sales Pipeline Volume?

Let’s outline the key components to guide your pipeline methodology development and model how it can be leveraged to calculate the lead generation volume that will be necessary to drive ample sales and marketing momentum to achieve your revenue target.


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KPIs Kevin Lawson KPIs Kevin Lawson

Spring Means Yardwork, and effective sales KPIs are difficult

Explore the parallels between springtime yard upkeep and effective sales management. This article dives into the need to maintain a strategic approach to your sales processes, emphasizing consistent planning and analysis for achieving success. Learn from real-life business examples how focusing on early sales indicators and cleaning up sales pipelines can lead to sustainable growth.

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