Reach Your Business Goals

Sales Consulting Resources

With Fortune 500 and family business experience, Kevin knows how to help your organization grow strategically and tactically. Explore curated content to enhance your industry knowledge, sales expertise, and more.

Strategy Kevin Lawson Strategy Kevin Lawson

Plan for Next Year, Starting with Next Quarter

As a small business owner, you likely have a critical sales target that you want or need to achieve next year. This number may be framed in terms of revenue, customer accounts, new territories, or some other metric. Still, the underlying challenge is the same - how to break down that overarching goal into concrete, actionable steps? Let’s discuss not just how to understand what you need to do, but actionable steps you can take to put it all together for your best sales quarter yet!

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Strategy Kevin Lawson Strategy Kevin Lawson

How Should I Structure My Sales Team to Meet Growth Goals?

It takes a very different combination of skills to keep current customers happy versus landing new accounts, and let’s not forget the internal support roles needed to keep salespeople selling. “Right People, Right Seats”, also applies to your sales department. In this article, I cover several areas for consideration when restructuring your Sales Team.

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Strategy Brodi Cole Strategy Brodi Cole

The Power of Alignment

John, a business owner, found himself in a familiar predicament. His company's sales had remained flat for three years, and he was unsure how to reorient his team's efforts toward larger goals. This scenario is all too common among businesses facing sales challenges. Let’s review it and see how we can apply its lessons to our own sales organizations.

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Strategy Kevin Lawson Strategy Kevin Lawson

You Don’t Need Better Reporting

While traditional reports have their place, they often fail to deliver the actionable insights needed to drive businesses forward. This article challenges the notion that more reporting equals better decision-making and explores why focusing on forward-looking insights is crucial for business success.

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Strategy Kevin Lawson Strategy Kevin Lawson

Fix your offer

This is not a not a pitch-slap. Not a marketing message…once we have their attention, and have qualified them as an in target prospect, and are nearing scope and proposal stages of the sales process, we have the option of making a commercial offer (scope and price). That’s the purpose of this article.

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KPIs Kevin Lawson KPIs Kevin Lawson

Spring Means Yardwork, and effective sales KPIs are difficult

Explore the parallels between springtime yard upkeep and effective sales management. This article dives into the need to maintain a strategic approach to your sales processes, emphasizing consistent planning and analysis for achieving success. Learn from real-life business examples how focusing on early sales indicators and cleaning up sales pipelines can lead to sustainable growth.

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