Reach Your Business Goals

Sales Consulting Resources

With Fortune 500 and family business experience, Kevin knows how to help your organization grow strategically and tactically. Explore curated content to enhance your industry knowledge, sales expertise, and more.

KPIs Kevin Lawson KPIs Kevin Lawson

Elevating Sales Performance Through Strategic Quarterly Reviews

Salespeople require more frequent evaluation than other employees because their performance directly impacts revenue. Waiting a year for a formal review can be disastrous. A well-designed quarterly review process guides salespeople toward both revenue and career goals. Let’s dive into what makes a sales performance review effective and how to build one that drives results.

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Process Kevin Lawson Process Kevin Lawson

Your Sales Training Run: The Power of Preparation and Training 

Your "sales training run" means going out and doing the early work—calling leads, identifying and connecting with prospects. You need to put in those training miles on your sales process so that when race day (or presentation day) arrives, you’re fully prepared to hit the quota you’ve been assigned. Let’s dive into how preparation and training are critical for both running and sales success—and why starting early is the key to crossing your finish line strong. 

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Strategy Kevin Lawson Strategy Kevin Lawson

Navigating Growing Pains: A Family Business Success Story

Recognizing their lack of sales leadership experience and urgency to grow, the owners took a decisive step by bringing in a proven Fractional Sales Leader to guide them through the steps necessary to achieve next-level, scalable growth. This strategic move was aimed at constructing multi-year bottom-up revenue goals coupled with a well-thought-out sales plan that would enable them to reach their various targets.

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KPIs Kevin Lawson KPIs Kevin Lawson

How Do I Calculate the Right Sales Pipeline Volume?

Let’s outline the key components to guide your pipeline methodology development and model how it can be leveraged to calculate the lead generation volume that will be necessary to drive ample sales and marketing momentum to achieve your revenue target.


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Strategy Kevin Lawson Strategy Kevin Lawson

Stop This "Marketing" Practice! 

Only 61% of marketers believe their marketing strategy is effective.  So, if you’re doing this because you don’t know what else to do, you’re in the right place! Let’s discuss some alternative marketing solutions. 

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Strategy Kevin Lawson Strategy Kevin Lawson

Fix These 3 B2B Sales Growth Issues by Strengthening Your Sales Infrastructure

While factors like funding or lucky breaks may play a role, consistently growing companies often share one crucial element: a well-documented, metric-driven sales infrastructure that is leveraged across all customer-facing departments. Let's explore the top three B2B sales challenges that limit growth and how addressing your sales infrastructure can help overcome them.

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Strategy Kevin Lawson Strategy Kevin Lawson

Can a CRM Really Fix My Sales Team?

If you keep hearing that you need to upgrade your Customer Relationship Management (CRM) system to hit your sales goals, this article should help you avoid the staggering CRM failure rates abundantly published through the years.

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Process Kevin Lawson Process Kevin Lawson

Does Your Sales Process Generate Predictable Results?

If your sellers’ deals are stalling regularly, it’s time to take a closer look at the sales process they’re using. This article discusses how to boost deal success, build buyer trust, and plan with confidence to gain accurate sales forecasts to drive growth and exceed customer expectations.

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Process Kevin Lawson Process Kevin Lawson

Inconsistent Follow-Up: The Silent Pipeline Killer

In the sales world, the difference between success and failure often lies in the details. Consistent follow-up is one of the most critical yet frequently overlooked aspects of the sales process. I've seen time and time again how inconsistent follow-up can derail even the most promising sales opportunities. Let's explore why this happens and how you can prevent it from sabotaging your sales pipeline.

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Strategy Kevin Lawson Strategy Kevin Lawson

How to Maximize Your Next Sales Investment

If you need to increase your revenue but don't have a roadmap to navigate how to evaluate the myriad of solutions available, read on to pick up some helpful insights. My objective is to help you avoid the common pitfalls of failed investments by providing methods that have been proven to avoid wasting time and money when investing in your sales team.

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Process Kevin Lawson Process Kevin Lawson

The Essential Role of Sales Operations in Driving Growth

Investing in robust sales operations isn't just about administrative support - it's about driving sales execution, optimizing operations, and creating value for your business. A high-functioning sales ops team ensures that workflows run without disruption and sales territories are aptly covered, allowing reps to focus on revenue-generating activities.  This article discusses how to do that effectively!

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Strategy Kevin Lawson Strategy Kevin Lawson

Plan for Next Year, Starting with Next Quarter

As a small business owner, you likely have a critical sales target that you want or need to achieve next year. This number may be framed in terms of revenue, customer accounts, new territories, or some other metric. Still, the underlying challenge is the same - how to break down that overarching goal into concrete, actionable steps? Let’s discuss not just how to understand what you need to do, but actionable steps you can take to put it all together for your best sales quarter yet!

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Strategy Kevin Lawson Strategy Kevin Lawson

How Should I Structure My Sales Team to Meet Growth Goals?

It takes a very different combination of skills to keep current customers happy versus landing new accounts, and let’s not forget the internal support roles needed to keep salespeople selling. “Right People, Right Seats”, also applies to your sales department. In this article, I cover several areas for consideration when restructuring your Sales Team.

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